AFL Europe & Fine Wine Partners partner up and launch AFL Europe Wine Club

AFL Europe are pleased to announce a new partnership for 2019 with Fine Wine Partners. This partnership sees two key Australian icons join forces to support each other with an outlook to increase the footprint of Australian Wine and Australian Football throughout Europe – whilst also strengthening the connection between the two.

The Fine Wine Partners portfolio covers a range of world-renowned wines from regions across Australia, which produce a variety of rare and collectable styles of wine. This partnership will see the creation of the AFL Europe Wine Club, which will allow AFL Europe members to purchase some of the highest quality Australian wines directly from Fine Wine Partners.

As part of this partnership, Fine Wine Partners will be heavily involved in supporting local football within European communities and will help with the continued growth of Australian Football. Fine Wine Partners will provide leagues and clubs round Europe with the opportunity to purchase wine for their match days and events and will also be hosting wine tasting events throughout the year. In addition, Fine Wine Partners will provide awards to the Players of the Tournament for Champions League, ANZAC Cup, Euro Cup and European Championship.

Fine Wine Partners presented the men’s and women’s Player of the Tournament at the recent 2019 Champions League in Amsterdam.


Through the AFL Europe Wine Club, Fine Wine Partners will showcase wines from Western Australia, South Australia, Tasmania, and Victoria throughout the year, all of which will be available to purchase.

Head of Fine Wine Partners, Toby Spiers, says they are delighted to be partnering with AFL Europe to bring a part of the Australian culture to a wider audience. “Over the coming months we look forward to introducing our wines and winemakers and to sharing a monthly insight into Australia’s iconic wines. Like AFL Europe, our roots are Australian and our portfolio of wine styles from regional vineyards and wineries shares an affinity with AFL’s regional structure and community links. A very exciting aspect of this partnership will be the opportunity to invest in AFL Europe’s grassroots footy and present our full portfolio pitch side. We very much look forward to seeing you throughout the 2019 season.”

Fine Wine Partners hosting a Petaluma wine tasting at the 2018 AFL Europe Grand Final Lunch in London.


AFL Europe’s General Manager, Ryan Davey, shares a similar attitude towards this exciting partnership. “Having Fine Wine Partners on board as a partner for 2019 is fantastic news for Australian Football on the continent. Not only will it provide an opportunity for our members and clubs to purchase fantastic wine at a great rate, it will also ensure we have beautiful wine for the corporate events that we plan to run throughout the year. Most importantly, we are thrilled that Fine Wine Partners are eager to get involved and support the leagues, clubs and events around Europe, to ensure that we continue to grow this great game across the continent.”

Throughout the year, Fine Wine Partners will be providing exclusive offers to customers of the AFL Europe Wine Club at discounted rates. Each month a new set of offers will be available through this club.

To ensure you don’t miss out on AFL Europe’s Wine Club offers, please contact