Jason Pedulla appointed as new General Manager

The AFL Europe Commission are thrilled to announce the appointment of Jason Pedulla as the new General Manager for AFL Europe. Jason joins us with an impressive background and a wealth of relevant experience that will undoubtedly propel AFL Europe to new heights.

We eagerly anticipate working with him and are confident that his leadership skills and strategic vision will greatly benefit our members and fans. As we embark on this exciting new chapter with Jason at the helm, we remain committed to promoting the growth and development of Australian Rules Football in Europe.

Together, with Jason’s leadership and the collective efforts of our dedicated team, we are confident that AFL Europe will continue to thrive and make significant strides in the years to come.

We would also like to take this opportunity to express our heartfelt gratitude to Claudia Davey, our outgoing General Manager, for her exceptional contributions during her tenure. We extend our best wishes to Claudia for a successful future ahead.

Trent Smyth

Chair, AFL Europe

Pedulla joins the AFL Europe team in London from Tottenham Hotspur FC, where he was part of the Global Football Development department.

Before joining Tottenham Hotspur, Pedulla already had extensive experience within sporting organisations, working with grassroots and elite level sporting organisations including East Perth Football Club, the West Australian Olympic Council, and the South Fremantle Football Club, varying between commercial and talent pathway departments.

Pedulla discussed his exciting appointment, full of belief and optimism about what the future holds for all involved in the AFL Europe community.

“Having worked in a variety of sports at all levels, I understand the challenges faced by sporting organisations and believe I can provide leadership, clear communication, and a strong operational understanding to offer support and put processes in place so the community can focus on what they do best – developing and playing the game.”

“Moving forward I hope that we can grow participation at a youth level which will come with its own unique set of challenges.”

Further discussing his recent appointment, Pedulla commented how “the opportunity to work alongside a diverse range of local communities throughout Europe who are all passionate about playing, developing, and growing participation in our great game” was a major part of the excitement in accepting the role.

“I genuinely believe in the power of sport for development and the positive impact it can have on an individual’s wellbeing as well as a wider benefit to the community. I hope to use local knowledge and expertise to highlight these benefits and encourage participation at any level as either a player, coach, umpire, or volunteer.”

Outgoing AFL Europe GM Claudia Davey also spoke about her time with the organisation.

“It has been an absolute pleasure to lead the AFL Europe community over the past two years. The passion and dedication of our volunteers and players to re-build their clubs and competitions after a very challenging few years is to be commended.”

“Seeing 20 countries come together to play Australian Rules Football in international competition, many of whom have never visited Australia or seen a game on television is an incredible experience and reflects the culture, values and community created in clubs for the sport to thrive in Europe.”

“I wish Jason all the success in this role and can’t wait for him to experience his first international Australian Rules event, Euro Cup this July.”

Jason has already began in his role, but will take over the general manager role solely when Claudia’s time at AFL Europe ends on June 20.

  • Sam Briggs, AFL Europe