The University of Sydney is on the ball

In a landmark day for AFL Europe we can announce our inaugural Ball Sponsorship Partner as The University of Sydney. The partnership will see our two internationally growing organisations join forces to take Australia’s national game to schools and universities across the UK and Europe.  There are already a number of exciting joint initiatives in the pipeline and 2014 will also see the University of Sydney having a visual presence on all balls sold and distributed from AFL Europe.

“Having an iconic Australian higher education institution sign up like The University of Sydney is a real vote of confidence that we are heading in the right direction and shows that a world renowned establishment has seen the value of partnering with our vibrant and growing organisation” Ben MacCormack – AFL Europe CEO said.

“We are looking forward to developing some unique concepts to further grow both of our brands in Europe and in particular within high schools and universities. This provides both our members and the wider public the opportunity to discover more about living and studying in an amazing country and city whilst also learning more about our most Australian of sports” MacCormack continued.

The partnership will see ex state league footballer and The University of Sydney’s representative Jack Lawson travel around European schools promoting the university with a football in hand. There will also be a number of joint gala days showcasing the best of the University and AFL Europe.

“The University of Sydney is really excited about this partnership with AFL Europe.  As Australia’s oldest and largest University we pride ourselves on our international student body so it is exciting to team up with an exciting, international organisation that is taking our indigenous game to the world,” Jack Lawson – Recruitment Assistant (Europe) at The University of Sydney explained. “Together we feel we can use our respective strengths and networks to spread the word about the best sport in the world and Higher Education in Australia”, he added, showing no bias whatsoever.

“The synergies between what we are both looking to achieve in Europe were too great to ignore and we couldn’t be happier to have The University of Sydney on board” MacCormack concluded.

Regular joint promotions will be seen throughout 2014.

If you are a teacher or connected to a school and would like your students to experience Australian Football please contact us at or

OPRO announced as latest sponsor to join the AFL Europe family

OPRO have seen the great value that a sponsorship with AFL Europe offers their growing brand of mouthguard’s and the supply of their product to the growing membership of our exciting, fast paced sport.

If you need a mouthguard or an upgrade of your old mouthguard then please follow this link and go to the Schools, Charities and Club designs tab to purchase your special edition AFL Europe mouthguard.

Opro Mouthgaurd


Profits from sales of the mouthguard will be reinvested into AFL Europe through our sponsorship with OPRO. They will also supply our European Legion squad with their very own custom mouthguard protecting the teeth of our brightest young stars.

We thank them for their support of our sport.

Axios Systems announced as naming rights sponsor of Euro Cup

In a major coup for AFL Europe, Axios Systems have signed on for 3 years as the naming rights sponsor of the Euro Cup. It will now be known as the Axios Euro Cup with the next edition in Bordeaux being the 2013 Axios Euro Cup.

Axios Systems delivers on-premise and SaaS Service Desk and IT Service Management (ITSM) software to customers across the globe. They combine software, consulting and training to implement ITSM strategies tailored to meet the needs of their customers.

IT services are critical to an organization’s ability to deliver value to customers. By implementing an ITSM strategy, you can improve equality, agility and efficiency of IT services.

If you or your company needs such services please make sure you get in-touch with Axios through and support a company that supports Australian Rules in Europe.

We would like to publicly thank Andros Symeonides – Senior VP Business Development and Ranald Haig who both recently played for Iceland in the 2012 Euro Cup and have been instrumental in securing this support for the development Australian Football in Europe.

Bordeaux Logo 2013

New design for the 2013 Axios Euro Cup by Kolja Koracak – AFL Europe Commissioner