Telstra and AFL Europe Strengthen the Australian Connection!

Telstra and AFL Europe Strengthen the Australian Connection!

AFL Europe is thrilled to announce a newly formed partnership with Telstra for the 2018 season, a deal that will see Telstra become the official ball partner of AFL Europe and play a significant role in ensuring that more footballs end up in the hands of European footy lovers.

Telstra’s brand is synonymous with the AFL, and the strength of this relationship was highlighted recently with the announcement of a six-year mobile and digital rights agreement with the AFL in Australia. This Australian-based partnership will ensure the game is available to AFL fans to stream live, fast and for Telstra mobile customers, data-free.

(L-R) Charlie Eales, Jay Treloar & Keith Della-Vedova prepare to defend their titles in the Champions League, ANZAC Cup & Euro Cup throughout the year.


AFL Europe General Manager, Ryan Davey, said the partnership would provide a huge boost for AFL Europe ahead of a bumper 2018 calendar.

“We are very excited to align with such a recognisable Australian company. Having Telstra join the team as our official ball partner will help us get more footballs out into European clubs and schools in 2018. The support shown by the team at Telstra is amazing and thanks to this new partnership we are one step closer to reaching our goal.”

“The accessibility of AFL footballs always a difficult obstacle to overcome in Europe, especially with the tough winter climate significantly reducing the lifespan of a football. Not only will this new partnership assist in making footballs more accessible to the community, they will also ensure top quality Footballs are used at major AFL tournaments like Champions League, the ANZAC Cup and the Euro Cup” he said.

Telstra’s Managing Director for EMEA, Tom Homer, echoed these sentiments saying  “both Telstra and the AFL are growing in Europe and it is exciting to extend the longstanding partnership we have in Australia to help get more people involved in the game across the continent”.

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