Telstra reconnecting with AFL Europe in 2019

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AFL Europe is excited to announce the partnership extension with the Australian telecommunications heavyweight, Telstra, who have signed on as the Official Ball Partner for 2019. Telstra’s efforts to grow the game and get the AFL ball into as many European hands as possible was a great success in 2018 and is set to have an even greater impact in the upcoming season.

Having shared a close relationship with the AFL for many years, Telstra ensures the professional Australian game is available to AFL fans to stream live, fast and data-free for Telstra mobile customers. What strengthens this relationship with AFL in Australia even further, is the fact that Telstra are now in the second year of an important six year mobile and digital rights agreement.

Such a renowned Australian company and one that has been so closely connected to the Australian game, AFL Europe are thrilled to have Telstra branded footballs being used across the continent in 2019. These footballs will be used in all the major events throughout the year, including Champions League, ANZAC Cup, Euro Cup, the European Championship and many of the leagues across the continent.

AFL Europe’s General Manager, Ryan Davey is again thrilled to be working alongside Telstra ahead of a massive 2019 season, “Extending this partnership into 2019 is an outstanding result for AFL in Europe. Not only do we have Telstra branded Footballs to use at our events and sell via our online shop, the support from Telstra also allows us to supply clubs, schools and Auskick centres with footballs (free of charge) via our Football Grant program.”

“Telstra is such a well-known Australian company; it is amazing for us to partner with them and their support will go a long way towards helping us reach our goals of growing this great game and getting more footballs into the hands of footy fanatics throughout Europe.”

Telstra’s Managing Director for EMEA, Tom Homer, echoed these sentiments saying “it has been a fantastic year for AFL Europe and furthermore both Telstra and the AFL are growing in Europe. It is exciting to extend further the longstanding partnership we have in Australia to help get more people involved in the game across the continent”.

Please visit the AFL Europe Shop to purchase a Telstra branded football and keep an eye out on our website and social media platforms for the announcement of the upcoming Football Grant program.